Media and the School District

Feb 19, 2009 from 2:00pm to 3:00pm CST
Location: Eastern Standard Time
Latest Activity: Feb 25, 2022

We've all heard it again and again, "If you want to be successful--communicate!" Easy enough said, but much harder to "do" and to know "how?" Things like recognizing the most important messages to send, recognizing what types of electronic communications to use, and recognizing the important positive messages instead of negative. If 10 people have a positive experience, they will tell 10 other people. On the other hand, if 10 people have a negative experience, they will tell at least 20 other people. It is crucial to maximize your district's image by telling the good news happening in your schools. At this free seminar, you will hear from two districts who excel in public relations and communicating with media. You won't want to miss hearing their secrets!Media Ammunition: Don't get caught in the friendly fire!The Huntsville City School District have discovered effective ways to win the communication war. Keith Ward, the public relations director, worked in the newsroom as an assignment manager, photographer, editor, reporter, and producer. He knows what the media does and doesn't pay attention to. Find out ways to get the best coverage for your school district. Get a small arsenal of tips on how to help the media with the story or event. Also, learn about the things you don't want to do to bomb out in that next press conference. You can't afford to loose this battle!Keith Ward, Public Relations DirectorHunstville City School District, ALCable Stations...Make Your Districts the Best Show Around!District and school cable stations are growing in popularity. Learn from the Daviees County Public Schools in KY about school cable stations and if your district should have one. If you already have one in place, learn how to transform your school cable station into a more viable form of communication. Learn how teachers, parents, students, and new families can use your cable station as an effective tool and really draw in its targeted audience. Get people tuning into your districts station!Linda Sayler, Public Relations/Cable 74 CoordinatorDaviees County Schools, KY

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Media and the School District

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